Category: UX Design
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Searchandising — Product Listings Page Redesign
Cotswold’s listing pages hindered product discovery due to poor filtering and suboptimal listing cards. I redesigned the whole experience to fix both. Continue reading
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Building Fred.’s Experimentation Programme
When I joined Fred. Olsen Cruise Lines, there was no structured way to validate design and product decisions before they shipped. I built and scaled an experimentation programme on track to deliver £4.3m in incremental revenue in year 1. Continue reading
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My Cruises — Account Area Redesign
Guests struggle to find key information in a cluttered account area. I’m redesigning it around clearer navigation — early testing shows 30% higher task success. Continue reading
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